A general Business Plan of Ecommerce in India by Haribabu Thilakar
The ‘business plan’ below is based on Haribabu Thilakar real-life experience from expanding an eCommerce operation from Shopo to Shopo + Zepo.
At the outset, let me clarify a few points:
» A storefront set up at a marketplace doesn’t necessarily have to be ‘Basic’
» A store set up with a SaaS provider doesn’t necessarily have to be ‘Small’
» The model outlined below would work best for products that are fairly unique or not widely available. E.g. designer apparel or handicrafts.
Most importantly, this is just a superficial model that considers only the ‘e’ part of eCommerce. The ‘Commerce’ part is the row highlighted in red. This is domain specific. Success or failure will depend on how well you manage your sourcing, operations and marketing so that it costs you less than Rs 500 per order while creating value worth more than Rs. 1000 per order for your customers. (The numbers are just examples).
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