Today We will share with you Bharti Airtel Success Story. So, Bharti Airtel is an Multinational Mobile Operator Company headquartered in New Delhi. It operates 20 countries worldwide across South Asia, Africa and Western Europe. Airtel provides it’s users a vast services like 3G, 4G LTE mobile services, fixed line broadband and voice Over Internet Protocol ( VOIP ) services. Airtel believes in ‘Minute Model’ in business which refers to low cost and high in volumes. Today, Airtel is the largest mobile operator company in India with staggering 190 million subscribers.
History – Sunil Bharti Mittal
Sunil Mittal ( Founder, Chairman and CEO ) is the first generation entrepreneur when in 1976 at the age of 18 he started manufacturing bicycle parts in Ludhiana. He borrowed a sum of INR 1,00,000 ( $1620 ) from his politician father and today he has come a long way when his photo appeared on the cover page of Fortune Magazine. Possibly he is among a few sons of politicians who decided to take the ‘Less Beaten Path of Entrepreneurship’ instead of choosing to follow the ‘East Path of Politics’.
Business #1 : Bicycle Crankshafts
He started his first business at the age of 18 with a small borrowed sum of INR 20,000 ( $340 ) from his father. His first business was to make crankshafts for local bicycle manufacturers. In 1980, he along with his brothers Rakesh, Rajan started an Import Enterprise named Bharti Overseas Trading Company. After sometime he sold his bicycle parts and the yarn factories moved to Bombay ( Mumbai ).
Business #2 : Electric Power Generators
When he sold his bicycle business, he started importing Suzuki Motor‘s Electric Power Generators from Japan. This was going very well and he started to make profits out of it. But soon Indian government banned the importing of gensets ( Power Generators ). He said that he was out of business overnight. Everything that he was doing came to a halt. He was in big trouble.
Business #3 : Push Button Phones
He started noticing the popularity of Push Button Phone that was getting interests that time, something which India had not seen then. Indian people were still using those rotating dial phones rather than Push button phones. He sensed his chance and embraced the telecom business. He started marketing telephones, various fax machines under the brand Beetel and the company picked up really fast. In 1984, he started assembling push-button phones in India.
Business #4 : Telecom Service Provider
In early 1992, he successfully got a chance to bid one of the four mobile phone network licences auctioned in India. As soon as he was ready to start his new business, he faced another difficulty. One of the conditions for the Delhi cellular license was that the bidder have some experience as a telecom operator. Mittal clinched a deal with the French telecom group Vivendi
Now he was ready to capture the telecom sector in India. His plans were finally approved by the Government in 1994 and soon after an year, he launched services in Delhi. He launched AirTel under Bharti Cellular Limited ( BCL ).
A Money Making Business
Within few years, Bharti AirTel
became the first telecom company in India to reach 2 Million subscriber point. He also lowered the STD / ISD cellular rates in Delhi. With astounding success, including being in Forbes
global list of Billionaires, he is working 24×7 with passion. Not for money or fame but that entrepreneur in him.
In June 2010, his company acquired the African business of Zain Telecom for $10.7 billion making it the largest ever acquisition by an Indian telecom firm.
In 2012, Bharti tied up with Wal-Mart, the US retail giant, to start a number of retail stores across India.
He also started Bharti Foundation to create schools in villages ( approx 250 schools ) across India to educate the minds of the poor children.
Awards and Honours :
- Padma Bhushan, Government of India, 2007
- Best Asian Telecom CEO, Telecom Asia Awards, 2005
- INSEAD Business Leader Award, 2011
- Best CEO, India, Institutional Investor, 2005
- Asia Businessman of the Year, Fortune Magazine, 2006
His Quotations and Secrets :
He says he achieved his massive success via ” Management via Walking Aroud ( MWA ) !” He partnered with Sweden’s Ericsson, Germany’s Siemens, Finland’s Nokia and most importantly USA’s IBM .
“Beyond The Mountain, There Are More Mountains.”